APCO Worldwide launches ‘.POMELO’—A full-service creative practice in MENA
Dubai – May 5, 2021: APCO Worldwide has launched “.Pomelo,” a new full service creativepractice in the MENA region, as it continues to invest and bolster its market-leading advisoryand advocacy capabilities.
Operating from Jordan, the new practice has been launched to amplify the outcomes APCOdelivers to its clients, through enhanced content and creative strategies based on bold thinkingand deep insights.
Mamoon Sbeih, president of APCO in the MENA region, said, “I am proud to announce thelaunch of .Pomelo that brings together a multicultural blend of creative talent who utilize dataand insights to create innovative fresh ideas, develop lasting brands and memorablecampaigns.”
“.Pomelo represents the fusion of APCO’s deep insights and the power of creative brandexpression to propel clients forward in a constantly shifting marketplace.
”APCO’s MENA Creative Managing Director Mohammad Kamal will lead .Pomelo from Amman toelevate creative brand development in the region. Supported by Hadi Alaeddin, creativedirector for MENA, they will lead a team of 20 experts in creative, branding and design.“
Clearly defining purpose and bringing that purpose to life—from visual creation toinspirational activations—have never been more important to brand growth and are criticalcomponents of our advisory capability,” Kamal said. “Having insights deeply embedded increative development will ensure brands and campaigns resonate in today’s complex world. Weare pleased to answer the needs of our valued clients with the launch of our new practice andinvesting in talent that further builds our creative capacity in the region.”
For more than 36 years, APCO Worldwide has been a trusted advisor and partner to private,public and non-profit clients as they try to identify and manage new and emerging issues,challenges and opportunities around the world. Established by Margery Kraus as a single-person operation in 1984, APCO has grown to a global advisory and advocacy communicationsconsultancy with offices in more than 30 markets and experience working in more than 80 markets globally, providing in-depth advice, perceptive guidance and creative approaches for itsclients.
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