Current Global announces new senior hire

Current Global MENAT, part of Middle East Communications Network (MCN), has hired Sinead O’Connor as Senior Director to help build the agency’s next phase of growth. Having recently won PRCA MENA’s Small Agency of the Year 2024, and the MEPRA Small Agency of the Year 2023, the appointment of O’Connor is part of a robust business growth plan as the agency expands across the region.

In her role as Senior Director, O’Connor will be responsible for agency leadership, service offering development including integration with MCN’s other agency brands, and strategic client counsel. Current Global’s clients include Dubai Holding Entertainment, Heinz, Al Habtoor Motors, Five Guys, and New Balance.

 ’Connor joins from Dubai-based boutique agency, A Communications which specializes in construction, government and technology clients. Before relocating to the UAE in 2023, O’Connor spent most of her 15-year career to date in London, running UK and EMEA comms for global brands such as Google and YouTube at Nelson Bostock Unlimited. Whilst in this role, she established and grew an 11-strong dedicated in-house agency for Canon EMEA which drove integrated comms and content. In her role as Director, she was also DE&I lead, responsible for attracting, retaining, and nurturing diverse talent, and is passionate about making the PR industry more inclusive.

Contributed by

Current Global MENAT