Episode 20: The history of procurement and the path to success

The 20th episode of the brief will examine how procurement of communications services became what it is today and how to achieve the best outcomes for both sides of the fence.

The podcast is hosted by MEPRA Executive Board Member and Acorn Strategy Managing Director and will feature interviews Sam Achampong, General Manager, Chartered Institute of Procurement and Supply (CIPS) MENA and Michael Farmer, author of Madison Avenue Manslaughter, a best-seller which discusses how agencies are caught between fee-cutting clients and profit-hungry owners.

Host: Kate Midttun MEPRA Executive Board Member and Managing Director, Acorn Strategy

Guest speakers:

Sam Achampong, General Manager, CIPS MENA

 Michael Farmer, author of Madison Avenue Manslaughter