INTRODUCING - TishTash X SMS (SMRG Media Solutions) – Data-Led Innovation

TishTash is proud to be representing SRMG Media Solutions (SMS) - the commercial engine turning one of the region's biggest media legacies into its sharpest data-led advertising play.

SMS is the commercial and advertising arm of Saudi Research and Media Group (SRMG)  - a media group with roots back to 1972, representing a portfolio that includes Arab News, Asharq Business with Bloomberg, Sayidaty, Billboard Arabia and Thmanyah, and reaching 270M+ people across MENA via 25+ media brands. 

What's changing is the model: SMS is building its proposition around first-party data and AI-driven audience intelligence, positioning itself as a genuinely fresh, cutting-edge voice in how the region thinks about media buying and audience targeting  - backed by real scale (3,900+ campaigns for 600+ advertisers in 2025 alone) and most recently formalised through a new role as the official TikTok Advertising Sales Partner in Saudi Arabia.

Nedaa Almubarak, CEO of SMS, is well placed to speak to this shift - from the data and AdTech strategy behind it to where she sees Gulf media commerce heading next,  and we'd welcome the chance to make her available for the right conversations as they come up.

No specific ask right now. We just wanted to get on your radar ahead of some story ideas and updates we'll be sharing over the coming weeks and months. Please let us know if this sparks anything for you in the meantime - always here to help.

Contributed by

TishTash Group