MUSE Expands Leadership Team with Edyta Mroz as Communications Director

Doha, Qatar – 30 January 2024 – MUSE, an award-winning integrated marketing and communications agency based in the Middle East, North Africa, and Europe, is excited to welcome Edyta Mroz to its Qatar operations as Communications Director.

With a stellar track record of over a decade in communications, Edyta is poised to elevate the strategic communication endeavours of MUSE's clients, enriching their brands’ narrative, and expanding their outreach efforts.

Edyta brings a wealth of experience to the company, having built a successful career as a communication expert. Working with agencies, corporates, and startups, Edyta has worked across diverse sectors including Telecommunications, Banking, Hospitality, E-commerce, Real Estate, and Airline Services. Her expertise in navigating the field of integrated communication makes her a valuable asset to the leadership team at MUSE.

With a master’s degree in business management, Edyta has consistently demonstrated success in designing and executing high-impact go-to-market strategies. Her strategic mindset is complemented by a commitment to excellence, and proficiency in optimization to achieve remarkable ROI for local and international brands.

Lauren Fryer, CEO of MUSE, expressed her excitement, stating, "We are glad to have Edyta Mroz join MUSE. Her expertise fits seamlessly with our dedication to inspire, disrupt, drive, and elevate brands across the Middle East. We believe she will help us in delivering even more impactful brand stories and strategic communications for our clients."

In her role at MUSE, Edyta will spearhead communication initiatives, aligning strategies with clients’ overarching goals of growth, innovation, and satisfaction. Her leadership style fosters interdepartmental collaboration, accelerates project delivery, and empowers teams to achieve excellence.

MUSE is dedicated to empowering brands and cultivating thriving communities through innovative marketing and communication solutions across the Middle East. With Edyta on board, the company is poised to embark on a transformative path of innovation, strategic brilliance, and unwavering dedication to its clients.

Contributed by

The Muse Co