Place Communications Secures UAE Team ADQ PR Brief


October 18, 2022, Abu Dhabi – UAE: Abu-Dhabi based independent communications consultancy, Place Communications, has secured an extended PR brief to support the visibility of UAE Team ADQ; the professional women’s cycling team, established earlier in 2021.

Radwa Allabban, Founder & Managing Director of Place Communications comments: “UAE Team ADQ is already the most accomplished women’s sports team in the UAE and has established a notable presence on the international cycling scene with strong performances throughout the 2022 UCI Women's World Tour season. UAE Team ADQ’s success spotlights the UAE’s strategic focus on women’s sports and the creation of exciting opportunities for the entire community to get active, cycle and get inspired by the success of this powerful and dynamic team. We are delighted to support the team, coaches, and management on this exciting and inspiring journey; our mandate covers strategic communications and media relations in the UAE.”

Donia Bouabsa, Head of Communications, UAE Team ADQ said: “Place Communications brings significant strategic communications experience and a strong track record of success in both sports and women’s empowerment campaigns. When we met the team, we immediately knew that we have found the partners we are seeking; their insights-driven approach, dedication and passion were refreshing and made a big impression on us.”

UAE Team ADQ is first professional women sports team in the UAE that is accredited by UCI and is one of 14 international women’s teams that compete in the UCI World Tour events, while Place Communications is an award-winning communications consultancy with significant experience with government, corporate and non-profit organisations across the UAE.

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