Independent GCC Agency #W7Worldwide Reports on its Most Successful Year in 2020/2021
Jeddah:
Rising against all odds during COVID-19, leading independent Saudi marketingcommunications agency W7Worldwide reports its most successful year yet withmultiple prestigious international and regional industry award wins and a diversehigh-level client roster. The agency released its 2020/2021 annual report outlining itsachievements and outstanding innovative campaigns during the global Covid-19pandemic, which contributed to reinforcing the crucial role of the communicationsfunction for business success and survival. (Check the full report here).
With 5 regional and global Public Relations and Communications Industry Awards,and 51 nominations, W7Worldwide established its position as the GCC region’sleading independent agency in 2020. This includes PRCA (Public Relations andCommunications Association) MENA Digital, MEPRA (Middle East Public RelationsAssociation), ICCO (International Communications Consultancy Organization), andmost recently PRCA MENA.
Abdullah Inayat, Co-founder and Director at W7Worldwide, stated that thepandemic proved the vital importance of the communications function to helpbusinesses navigate the crisis successfully. “At W7Worldwide, we are proud to havecontributed to the collective efforts of supporting local, regional, and internationalbusiness leaders with our award-winning dedicated COVID-19 Resource Centre offree to download expert corporate communications guides, reports and tools”.
Additionally, Abdulrahman Inayat, Co-founder and Director at W7Worldwide, said:“COVID-19 showed us that resilience and dynamic thinking are key to sustainingbusiness even during the harshest of times”, he added, “2020 was a tough year, fullof sudden and unexpected communications challenges and changes in the widerpublic relations sector, yet, we managed to excel, stay creative, competitive and ontop of our game by helping our clients navigate the crisis successfully”.
The report shows how W7Worldwide’s innovative and powerful communicationstrategies produced successful results, harnessing new opportunities, and turninghardships into blessings, especially as 2020 proved to be unpredictable, challengingand highly demanding on the entire business community in the Kingdom, the regionand globally. The agency stepped up and rose to the challenge going above andbeyond to serve clients with dedication and diligence.
W7Worldwide’s Annual Report is packed with testimonials endorsing the agency’sconsistent professionalism in supporting the communications efforts of significant industry players with local, regional and international economic weight acrosssectors that include corporate, HVAC, technology, logistics, health insurance, oil &gas, cybersecurity and information security. This was reflected in the high level ofmedia coverage and outreach achieved, generating millions of views, and thepositive media impact that reached 110%, including press services, motion graphics,communication management for virtual conferences and other effective services.
W7Worldwide’s successful year reinforces that there has never been a betteropportunity for the PR and Communications profession to come into its own to joincorporate decision makers and play an active role in determining the new strategiescompanies and organizations adopt to grow and prosper as we move forward withnational and global COVID-19 recovery efforts.
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